Instagram Is Currently The Hottest Lead Generation Platform For Cosmetic Practitioners!
Businesses don’t have an option on whether or not they should be doing Instagram marketing; the question is how well they do it.
Instagram is a growth tool that allows you to choose your ideal audience and, in return, connect with high-quality leads. High engagement on your Instagram account takes time to build, but it’s worth the effort as it’s proof in numbers that your work resonates with a large audience.
Showcase Consistency In Your Branding And Image Quality
A consistent brand or “aesthetic” breeds an engaged audience. Just like when you’re showcasing your work to prospective patients, you want them to see your past results and the positive changes other patients have experienced. A major factor in that is consistency. Instagram gives you the opportunity to curate a visually pleasing brand image that lets patients see what your work is all about. Just like a portfolio book or website, showcasing your before and afters is beneficial to converting leads into patients, but if the image quality and consistency aren’t there, it’s not likely to generate as much interest.
Engage With Your Perfect Opportunity
Instagram has the highest average engagement rate of all leading social media platforms, including Facebook and Twitter. It ranks highest for brand engagement, showing that
the audience on Instagram is more open to branded content than on other platforms.
A good starting point is to follow people who are talking about your specialty, cosmetic surgery as a whole, or similar services and comment on their photos and videos. Remember, engaging with your patients is not only about posting pictures and videos of your services and procedures but also about actively interacting with them! It can be tempting to use bots to comment on and like your posts to increase your likes and follows, but there are a lot of reasons not to automate engagement, in fact, it can hurt your account in the long run. Real engagement is the most important component to focus on, as real engagement translates into scheduled consults, booked procedures and loyal patients!
Recently, one of our plastic surgeon clients booked three surgeries through their Instagram account simply by engaging with followers, responding to questions, posting high-quality content, liking informative videos that entice people to inquire about specific procedures, and by using branded before and after images (not by posting graphics with promos and discounts).
How Effective Are Your Efforts On Instagram?
Set up a free audit + strategy session with me and I will tell you exactly what you need to do in order to take full advantage of the platform and start booking new patients by engaging with them on Instagram.