No matter how big or small your dental office is, it needs to have a presence online. And the best way to do so is through social media. Sure, social media marketing can offer a number of perks, especially when done right. You can bring your brand out there, reach out to millions of possible customers, and increase your profit eventually.
However, creating a social media presence isn’t enough to reap awesome perks. If you are a dental professional, then consider these tips to somehow improve your Social Media Marketing for Dental Offices.
1. Keep everything short.
One of the most important tips to keep in mind is to keep your posts short and sweet. You can’t expect your audience to read long content, unless they really need it. For instance, if you wish to explain root canals, then you can provide a brief overview of the treatment itself and share insights on how to care for the tooth after it. That simple.
2. Be wise in using hashtags.
If you are a fan of hashtags, the best social platform for you would be Twitter. However, you can’t just use a hashtag just because you want it. You need to use them wisely. Say you are joining a worldwide celebration like World Oral Health Month, the hashtag “#WorldOralHealthMonth” is something you should include in your posts for that day.
Do not pick random hashtags. Chances are, you’d leave a wrong impression to your followers. Also, do not overuse hashtags. Ideally, a post should only have 4 or 5 hashtags. No more, no less.
3. Consider sharing visual content.
In this modern era, people can’t take too much information. Furthermore, it seems that a person’s attention span has decreased over the years. That is the reason why we always scroll down our Newsfeed and refresh once we don’t see something that is appealing to our eyes.
For that reason, visual content is of great importance. The good thing is that when it comes to this type of content, you have plenty of choices. Videos, GIFs, images, and infographics are just a few options you have.
4. Put yourself in the shoe of your target audience.
If you want your dental office to stand out and appear as if it is run by humans, you have to share content that is more personal. The tendency is that when you share serious content about your dental office, it won’t be as effective as you think. People would only connect with you if they think they can engage and interact with you through the content you share. Be a bit casual to get people to initiate converse with you.
5. Share consistently.
Once you have started sharing on social media, there’s no stopping anymore. You have to share content regularly, so that your followers will have something to look forward to from you. Well, that does not mean you have to share original content all the time. You can retweet or share articles from world-renowned dental associations. But if you do so, make sure you give credit to the right persons.
Even if you already have an idea about the basics to improve your social media marketing for dental offices, you must not stop there. You have to keep up with the newest and latest trends to better your social media engagement. However, if you still lack confidence, do not hesitate to contact us.