What is SEO anyway?
Search Engine Optimization, or SEO, focuses on growing your brand’s visibility in organic (non-paid) search engine results on Google, Yahoo, Bing and others. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in various search engines. There are many aspects to SEO, from the keywords on your page to the way other sites link to you on the web. SEO is simply a matter of making your website relevant for multiple competitive keywords online to bring new visitors that are actively looking for your services to your website.
Does My Practice Need SEO?
In a word, yes. The majority of web traffic is driven by the major commercial search engines, which are Google, Bing, and Yahoo. While social media content, advertising and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.
Search engines are unique in that they provide targeted traffic—people looking for the services you offer in the exact geographical areas that your practice covers. Search engines are the roadways that make this happen. If search engines cannot find your website and index it to determine it relevant for key terms, you may miss out on incredible opportunities to drive traffic to your site and leads to your practice. As technology continues to shape our lives, we now rely more on our cellphones to search the web when we need something.
Where Do I Start?
First, have a marketing agency perform an SEO audit on your current website. The audit should:
Show you how your website is performing
Analyze your backlinks
Identify any domain issues or toxic backlinks
Locate indexing errors
Showcase broken pages and links
Rate your site speed
In addition, a detailed audit can also provide recommendations as to how to increase your visibility on various search engines through strategic keywords and a targeted content strategy.
SEO Is A Must For Any Website Today
To sum it up, SEO is a way to optimize your website so that search engines will crawl, index, and determine your website as relevant, which will give you higher keyword rankings. Higher rankings are important because a solid SEO strategy can drive more traffic to your website, and more patients to your office, which will increase your ROI exponentially. Essentially, the higher your practice ranks in the search for your keywords, the more visible you are to potential patients and the more leads are driven to your website.
Start Generating High Quality Leads Today!
Set up a free audit and strategy session with me and I will tell you exactly what you need to do in order to take full advantage of SEO and to start generating leads for your practice!