Why Facebook & Instagram Need to Be a Part of Your Marketing Strategy
When you own a business, you know that you need to advertise your services. These days, the avenues you can take to do this are endless. Thanks to the internet and social media, there are new opportunities to take advantage of, including Facebook and Instagram. That’s why you need to look for companies that manage Facebook advertising campaigns.
What Can Facebook & Instagram Marketing Agencies Do for Me?
Companies that manage Facebook advertising campaigns and Instagram campaigns can develop ads using a number of demographics including location, interests, and even a person’s profession. When ads are targeted to a certain demographic, the chances of them contacting you for a service increase dramatically because they are in a group that has more characteristics of those who would contact you. Facebook and Instagram Marketing Agencies can also target audiences based on those who have shown an interest in your services already.
If you’ve ever been on your social media account and have seen an ad “magically” appear, it’s no coincidence. You’ve been targeted based on your previous interests and sites you’ve visited.
When it comes to social media marketing, a marketing agency can help you take advantage of organic posts and paid ads. Paid ads are just what they sound like. They are ads that you pay to have positioned on social media. Organic posts are free and are a more random way of trying to attract new clients. Hopefully, someone who is interested in your product or service will see your post and contact your company.
Facebook & Instagram marketing agencies will also keep track of which ads are performing best so they know which ones to continue and which ones to stop. Managing social media ad campaigns is a time-consuming task which will likely take away time you could use for other aspects of your business.
If you’re ready to make Facebook & Instagram ads a part of your marketing strategy,
contact Crawford & O’Brien. We have a team of highly experienced marketing professionals who will help target the right audiences for your business. Call us today at 720-594-6968 or send us a message online to get started!