Let’s say you have a patient who has learned about you either through an online advertisement, a referral or by searching you on the web. Maybe they’ve called to make an appointment for a consultation or perhaps they’re still deciding whether to call you over some other plastic surgeons they’ve found. Whatever the case, the most important thing is to get them to become your patient.
How do you do that? Check out these 5 simple tips that will have you well on your way!
Follow-Up on Leads Immediately
The word “wait” should not be in your vocabulary when it comes to following up on leads. Whether they’ve asked for more information via email or have called and left a message, you need to follow-up immediately. This not only lets them know you take your practice seriously, but it also lets them know that you think they’re important. You care about their needs and want to be able to help them as soon as you can. Chances are they’ve also contacted other plastic surgeons. If another plastic surgeon gets back to them quicker, you can bet they’ll decide to go with them over you.
Provide Immense Value Before Asking for Anything
We all know that the end goal is to get your leads to become patients. But, before you ask for an email address or ask them to contact you or ask for anything else, you need to give them something of value. What does this mean? This means you can give them valuable information about plastic surgery topics. This information can be in the form of a free blog post that talks about various plastic surgery procedures or a look at the most popular plastic surgeries and why people are getting them. By providing this type of information, you’re letting them know they can trust you and go to you as a source for all of their plastic surgery needs.
Promote Education vs. Selling
As difficult as it may be not to put your best sales pitch forward, you should promote education about plastic surgery first. Why should people get certain procedures? How can they benefit from them? By giving this information first, you can then ease them into your sales pitch of how they should come to your practice if they want more information or want to book a consultation. If people feel more educated because of what you told them, they will be more likely to follow up with you over the competition.
Use High-Quality Content on Social Media
While there is a lot of quality content on social media, there is also a lot of junk. If your content is not high-quality and interesting, people will continue to scroll by until they find something that is. You want to be sure that any content that’s posted on your social media sites is not only interesting but also has value and is written properly. Attention to detail and grammar go a long way with readers. You want to read anything that’s going out under your practice’s name so that it is portraying you in the best light possible. This will result in more people contacting your practice.
Make Sure Your Marketing Agency Is Running Retargeting Campaigns
You know the old adage “if at first, you don’t succeed, try, try again,” well that applies when you’re trying to convert leads into patients as well. The good thing is that the people you are retargeting have already expressed some interest in your practice. Maybe they’ve clicked on your site but never decided to follow through to get more information. With retargeting ads, they will see an ad for your practice the next time they log into their social media account or maybe the next time they do an internet search. It’s no coincidence that these ads pop up after they’ve visited your site. Retargeting campaigns remind people about your practice, hopefully leading them to contact you.
If you’re looking for a marketing agency for your plastic surgery practice, Crawford & O’Brien can help. We know how to educate people about your practice and provide valuable content that will result in people calling you to make an appointment. Our agency provides the services you need, like retargeting campaigns, to convert those leads into actual patients. If you want to learn more about how we can help you call us today at 720-594-6968 or send us a message online!