When you’re in the luxury travel business marketing your business effectively could mean the difference between having vacancy or no vacancy when it comes to the accommodations you’re offering.
At Crawford & O’Brien we can market your travel business so that you’ll have a revolving door of guests who will not only visit once but come back again and again.
Here are some of the ways Crawford & O’Brien can make your luxury travel business stand out from the rest.
While people may know you are in the luxury travel business, would they recognize your logo or any design that may accompany it? Things like that go into creating a brand that embodies your luxury travel business.
At Crawford & O’Brien we know that branding can make or break your business. That’s why we incorporate several different aspects to create the right brand for you.
If your business doesn’t have a logo that people can relate to your business, it will be difficult to brand it. That’s why we will develop a unique logo that embodies the essence of your luxury travel business.
At Crawford & O’Brien we like to keep you in the loop about all of the branding elements we are developing. Our brand guidelines will do just that.
As we develop your brand, the personality of your brand will evolve with its own voice and style.
If you don’t know who your ideal customer is in the luxury travel business you will have trouble attracting the right audience. We will create an ideal customer avatar as well as buyer personas so that the right audience is clear.
Your brand theme helps to provide context around your voice.
Besides creating an ideal customer avatar you also need to know who your audience includes. Perhaps there is more than one group. At Crawford & O’Brien we will determine who the audience is and if you should be targeting more than one.
We offer three levels of branding packages; basic, intermediate, and advanced to meet your needs and budget. When you meet with us, we can discuss which one best suits your business.
When people log on to your luxury travel business website, they should feel like they are walking into your hotel. They should get an immediate feeling of what your hotel includes as well get vital information easily.
Your website needs to not only be relevant, but it also needs to be updated and easy to follow. If any of these elements is missing you run the risk of having the user exit and click on to the next site.
When Crawford & O’Brien designs your website, you can expect a website that includes a site that is current and easy to navigate while capturing the interest of the user.
Just as important as a functional and eye-catching website is attention to SEO. SEO or search engine optimization is critical to be successful in the luxury travel business. When done correctly, it will improve your search engine results when a keyword is used. The higher your ranking, the more likely someone will see your business before the competition.
SEO done right can mean big business. When SEO is ignored or not correctly it can really hurt your bottom line. At Crawford & O’Brien, you can choose from our basic or advanced SEO programs which include:
- On-Page Optimization
- Link Building
- Google My Business & Google Maps Optimization
- Guest Blogging
- Online Articles & So Much More!
In the luxury travel business, a picture is worth a thousand words. That’s why it’s vital to use social media marketing to show what you have to offer to potential customers. With billions of people using Facebook and Instagram on a daily business, there is a pool of potential customers to tap into.
We take on social media marketing in two ways; with paid and organic marketing. Organic marketing is great because it’s FREE. You can post unlimited updates and link, hoping to lure in guests.
Paid social media marketing takes another approach of targeting your ideal audience as well as tracking those who have already shown an interest in your ad.
At Crawford & O’Brien we offer basic or advanced packages to suit your social media marketing needs.
When you’re in the travel business, especially the luxury travel business, reviews are extremely important. Many times travelers will go online first to read other people’s experiences before booking a stay.
Just one unsatisfied guest can damage your reputation. At Crawford & O’Brien we take reputation management very seriously. That’s why we offer the following services:
- Access to major & minor review sites
- Industry specific review sites
- Immediate generation of real positive reviews
- Managed process for negative feedback
- Automated review process & posting
We offer basic, intermediate, advanced, and premium marketing management.
Email campaigns are a great way to generate leads because you’re reaching people right in their inbox. You don’t have to wait for them to find you online or in an ad. At Crawford & O’Brien we will develop emails with catchy subjects that will actually get people reading, not deleting their email before they even open it.
Many times the people on your email list have already shown some type of interest in luxury travel. Now you just need to bring them. Email campaigns often offer an incentive at the end for people to contact you.
At Crawford & O’Brien we also take on content marketing as part of our strategy. In this part, we show value to the customer even before they’ve made a decision to stay at your hotel.
When it comes to luxury travel, we may tell them about the various amenities and why they should stay at a luxury resort over a standard hotel. Once they see the value in what you have to offer, the goal is that they will want to visit.
Content marketing can come in a variety of forms that include:
Social Media Content
Call Crawford & O’Brien today at 720-594-6968 if you want us to take your luxury travel business to the next level. Let us provide the marketing services you need to make a difference in your bottom line.