More and more people are becoming health conscious and trying to take better care of their bodies. This has resulted in a growing market for health and wellness brands. The trick is to make your business and products stand out from so many others like it.
That’s where Crawford & O’Brien come in.
We lead the way when it comes to innovative techniques to market your health & wellness brands.
Here’s how we do it…
Sure you sell products and services to boost health and wellness, but do people know what your brand stands for? When people see a certain image or hear a certain catchphrase, they should be able to know that your business is behind it.
At Crawford & O’Brien, we take the time to get to know you and your business and then develop a brand that embodies all of its elements.
Our branding process includes:
What is your company’s personality? Your logo design will represent that and will be clearly associated with your company.
At Crawford & O’Brien we like to keep you in the loop at all times. This is why we provide brand guidelines to give you a clear idea of all the elements surrounding your brand.
Every company has its own voice and style. Your brand voice is your company’s personality which will become apparent to everyone.
While you know that whoever is showing interest in your business is interested in their health, it’s important to know exactly who that person is. That’s where the ideal customer avatar and buyer personas come into play. At Crawford & O’Brien we will work to develop these so that you are completely clear where your customer base lies.
The brand theme works hand in hand with the brand voice to provide context around the voice.
Besides having an ideal customer avatar, it’s also important to know what types of audiences you should be targeting.
You can take all of these things into consideration as you decide whether to go with our basic, intermediate, or advanced branding package.
Once you have established your brand, it’s important to let that shine in a well-built website. A well-built website is up-to-date, relevant, interesting, and easy to navigate. Ignoring any of these elements could force users to “x” out of your site and click onto another.
At Crawford & O’Brien we take website design and development very seriously as we organize information in a user-friendly way and use images to grab attention.
Social media is a key tool in marketing your health and wellness brand. Every second of every day there are billions of people logged on to social media. These are all people who could potentially become your customers.
At Crawford & O’Brien we approach social media marketing in two ways; with organic and paid marketing. Organic marketing allows us to post as many updates and links about your business for FREE! The goal is that someone will be interested, click on it, and ultimately become a new customer.
Paid social marketing allows us to target your ideal audience as well as track those who have already shown an interest in your ad or business. We do a majority of this on Facebook and Instagram. When you work with Crawford & O’Brien, you can choose from a basic or advanced package which will give you a variety of social media marketing services.
When people do a search for your business, do you come up first, or do people have to scroll through dozens of pages to find you? With SEO, or search engine optimization, we work to make sure your business appears first when the right keywords are used. When SEO is ignored or done poorly, the result is low web traffic which ultimately means less profit.
You can choose from our basic or advanced SEO programs which include:
- On-Page Optimization
- Link Building
- Google My Business & Google Maps Optimization
- Guest Blogging
- Online Articles & So Much More!
Another way we can generate leads and traffic is through paid advertising. When you meet with a marketing specialist from Crawford & O’Brien we will determine your budget for these types of ads.
From there we will use the best keywords to launch highly effective ads. We will track results to see which ads are performing best and resulting in the most leads.
Our PPC services also include:
- Text Ads
- Map Ads
- Call Tracking
- Analytical Reporting & much more!
What better way for someone to get more information about your health & wellness brand than to read an informative and interesting email delivered right to their inbox?
Email campaigns are a form of direct marketing that can entice customers to find out more about your business. The emails give information and then often end with a call to action to attract people to learn more.
The people on your email list have already shown some type of interest in the health and wellness industry or perhaps they are previous customers. In either case, email campaigns can help to bring them in.
At Crawford & O’Brien, we use content marketing to show people value in the types of services and products you offer. The goal is to get them to see the value and be interested so that they will contact you.
These pieces of content marketing may tell people how a certain vitamin can improve their lives or perhaps why they should take up yoga. Whatever the case, people should feel as though your services and products can impact their lives, leading them to your business.
If you are looking to get the upper hand when it comes to marketing your health and wellness business, call Crawford & O’Brien today at 720-594-6968! It’s time to take your company to the next level!