E-commerce businesses are growing in popularity, creating competition and forcing companies to stay one step ahead of the competition. Due to the rise in competition, it is more important than ever to find new and interesting ways to market your business.
At Crawford & O’Brien, we lead the way when it comes to marketing your e-commerce business from all angles. From finding the right logo to getting your name out in social media marketing campaigns, we can help your bottom line.
Here are some of the ways we are taking marketing to new heights.
If people clearly know your brand and can associate your business with it, they will be more likely to trust in it and rely on you. In order for us to create a brand that fits your business, we take the time to get to know you, your goals, and your business. Once we have established all of these things we can work on the following branding elements:
The logo for your e-commerce business should not only be eye-catching, but it should also represent your company. Our highly experienced team at Crawford & O’Brien will develop a logo that people will associate with your business for years to come.
At Crawford & O’Brien we work with you so that you are aware and involved in the branding process. We welcome your input as we brand your e-commerce business.
Every word that is spoken regarding your business contributes to the voice development as well as the style and tone your brand will portray.
We will help to outline your brand theme which works in conjunction with your brand voice.
If you are unaware of your target audience, how can you market to them? At Crawford & O’Brien, we help to create an ideal customer avatar as well as various buyer personas so that you can better understand who can benefit from your products and services.
Are you targeting the right audience? Should you be targeting more than one group? We will determine that and make sure we are targeting the largest groups possible.
These branding services are available in several packages to suit your marketing needs and budget.
A well-established website will help to promote your brand for your e-commerce business. In order for your website to be successful, it should be updated, interesting, and easy to navigate, and give important information. Your website may be the first impression someone gets of your business. If it is not appealing they will be less likely to contact you or purchase what you’re selling.
When you let the team at Crawford & O’Brien create your website, we will use a combination of photos, videos, and testimonials to develop a website that truly embodies your brand and style.
SEO, or search engine optimization, is crucial to your online success. Simply put, it helps to improve your search rankings when the right keywords are used. If SEO is ignored, your search engine results will fail and you won’t get the web traffic you need.
SEO is a form of direct marketing because someone is already interested in the general e-commerce business you represent. That’s half the battle! The goal is to get them to come to you before anyone else.
You can choose from our basic or advanced SEO programs which include:
- On-Page Optimization
- Link Building
- Google My Business & Google Maps Optimization
- Guest Blogging
- Online Articles & So Much More!
Another critical element to marketing your e-commerce business is social media marketing. Social media platforms like Facebook and Instagram give you free access to billions of users every second of every day. At Crawford & O’Brien we use this to our advantage to target potential customers with organic and paid social media marketing.
Organic marketing is completely free and allows you to post as many updates or articles as you want. The goal is that these posts will attract potential customers.
Paid marketing is more detailed and targets and re-targets specific groups. We can also target your website visitors on Facebook to gain more traffic to your business. Choose from our basic, intermediate, advanced or premium marketing package based on your social media marketing needs.
When you are involved in social media marketing, it only makes sense to also engage in pay-per-click campaigns. Our team at Crawford & O’Brien will create highly effective ads with keywords that pertain to your business.
We offer basic, intermediate, and advanced packages that include different levels of PPC campaigns.
Our PPC services include:
- Text Ads
- Display Ads
- Map Ads
- Call Tracking & More!
Email campaigns are an easy way to target customers because you’re delivering information right into their inbox. You can not only give them information but also provide an incentive at the end for them to contact you. At Crawford & O’Brien we know how to craft emails that grab attention and get results.
Another way to target potential customers is through content marketing. The goal is to show people the value in your service or business even before they buy into it. Through content marketing, we can show them how their lives will improve or get easier because of your product or service. Once people are hooked through content marketing and you have their attention, it’s time to have a call to action so that they will visit your business.
At Crawford & O’Brien we create pieces of content that not only relate to your business but also draw more people to it. Through blogging, social media content, video production, and email campaigns, we will market your e-commerce business to boost your bottom line.
Let Crawford & O’Brien take your e-commerce business to the next level with our marketing techniques. Call us today at 720-594-6968!