At Crawford & O’Brien we work with each of our dental service providers to create a custom marketing package for their business. Not all dental practices are the same and at Crawford & O’Brien we seek to find out what is different about your business and help to capitalize on it.
If you are looking to market or remarket your dental practices, consider these services that we offer:
While you may provide the same dental services as the practice down the street, there is something that makes you stand out. The highly experienced team at Crawford & O’Brien will pinpoint what that it is and help to build a brand around it. Our branding service includes:
What is your company’s unique brand personality? Do you specialize in cosmetic dentistry or dental surgical procedures? Crawford & O’Brien will determine what your brand personality is and build a logo that embodies it.
Your brand should be loud and clear by the words that you use.
You will always be kept updated as to what your brand elements include. If there is something you’d like to add or change, our team will work with you to develop a brand that brings your practice to life.
Your brand logo and voice are just part of the package. The theme will tie it all together so your audience can have a clear picture of what your dental practice does and what it stands for.
If you don’t know who your target audience is, you won’t be able to market to them. At Crawford & O’Brien, we will determine your audience and create various buyer personas as well as an ideal customer avatar.
Is there more than one audience that can benefit from your services? We will take a look at how the tone of your marketing varies between audiences so that you are getting as much traffic as possible.
If you’re a dentist you may be wondering what social media has to do with your practice. The answer is plenty! With so many people accessing social media every second of every day, there is a pool of potential patients just waiting to be discovered.
At Crawford & O’Brien we know the benefits of both paid and organic social media marketing. Organic social media is a great tool because it’s free! You can post as many updates or pictures as you’d like, hoping to get traffic as a result.
With paid social media marketing, potential customers can be targeted and also re-targeted. We mainly utilitze Facebook and Instagram content development. Choose from our basic, intermediate, advanced or premium marketing package based on your social media marketing needs.
Your website is telling a story about your dental practice whether you realize it or not. You want to make sure that story is clear, concise, and informative. At Crawford & O’Brien, we will build a website that is all of those things and more.
Visitors will not only know who you are, what services you provide and your contact information, but they will get all of that information in a visually appealing way; one that will prompt them to want to use your services.
We will work closely with you so that your website displays the look and feeling you want your practice to portray. From videos to images to testimonials, we will create a website that will attract visitors and more importantly attract them to your office.
If you haven’t heard of SEO, it exists to improve your search engine rankings. When SEO is done right, you will receive a good amount of web traffic with the right keywords. SEO done poorly will result in very little web traffic.
SEO is a form of directing marketing because someone doing a search is already looking for a business like yours. Our job is to make sure they visit your site before anyone else’s.
You can choose from our basic or advanced SEO programs which include:
- Link Building
- Google My Business & Google Maps Optimization
- Guest Blogging
- Online Articles & So Much More!
Pay-per-click ads on search engines like Google, Bing, and Yahoo can target potential customers so they contact you for your services. Our PPC services include:
- Text & Display Ads
- Map Ads
- Call Tracking & More!
We offer different types of packages to suit your PPC needs and budget.
Review & Reputation Management
When you’re in the dental field, reviews and reputation are a big part of your business, if not the biggest. If people are posting negative reviews, it will show in your bottom line. Part of our marketing tactics at Crawford & O’Brien is to help you manage your online reviews as well as find ways to generate reviews that are true and positive. Your reputation is just as important to us as it is to you.
Content marketing for your dental practice involves delivering value to your patients even before they’re stepped foot into your office. This could mean giving them information about certain dental procedures and telling them how these procedures can make a positive impact in their lives.
Think of this as the bait to help lure them into your office. If they find value in the services you offer, they will be more likely to contact you over the competition.
Through blogging, social media content, video production, and email campaigns, we will market your dental practice to help generate more patients.
If you are looking to bring in more patients and expand your marketing presence, let Crawford & O’Brien provide the services you need to make it happen.
Call us today at 720-594-6968!