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“Shut it all down” is the easy answer when it comes to marketing during the COVID-19 crisis. One of the first things business owners tend to cut in times of uncertainty is marketing expenditures. However, [...]

Should I post on social media? What exactly should I post? Will I appear tone-deaf if I post an offer on Instagram and Facebook? Our inboxes are being flooded with questions like this from our [...]

There are many decisions that need to be made on the business front in the face of the COVID-19 shut-down. And, while this is a seemingly unprecedented time, we can gain insight from looking at [...]

[Updated on March 27, 2020] Plastic surgeons, dentists and aesthetic practices across the nation have been hit hard by the mandatory closures and safety measures required in an attempt to slow the spread of COVID-19. [...]

Just like the rest of the world, the Crawford & O’Brien team is closely monitoring the COVID-19 situation here in the United States and abroad. We would like to take this opportunity to offer some [...]

Fourth Quarter: Why Plastic Surgeons Should Analyze & Build Now and Launch Later The end of the year otherwise known as “Q4”, is a busy time anywhere you turn. With the holidays taking over, many [...]

In order for a medical practice to be profitable and to thrive over the long-term, it should be scalable. If it’s not, you may reach a high point and then crash. You may be able [...]

Let’s say you have a patient who has learned about you either through an online advertisement, a referral or by searching you on the web. Maybe they’ve called to make an appointment for a consultation [...]

What Is Integrated Marketing and How Does It Apply to Your Dental Practice? If you’re looking to successfully market your dental practice, you’re going to want to think big picture. What does this mean? It [...]