At Crawford & O’Brien, we understand the importance of branding and how it can make or break your business. That’s why we take an integrated and customized approach. We take the time to get to know each business in and out so that we can focus on your brand and determine what needs to be done to help you stand out from the rest.

Our Branding Services Include

Logo Design

We will develop a compelling logo that embodies your company’s unique brand personality.

Brand Guidelines

This document will give you a clear idea of all your brand elements from your main logo to your brand’s color scheme.

Brand Voice Development

The personality of your brand is determined by the words and style you choose.

Buyer Personas & Ideal Customer Avatar

Understanding your audience will help you target them better. Creating various buyer personas, along with your ideal customer avatar, can help in this mission.

Brand Theme

As part of your story, your brand theme helps to provide context around your voice, enabling your audience to build a perception of your company.

Target Market Analysis and Segmentation

Are you focusing on the right audience? Do you have more than one audience identified? How does the tone of your messaging vary between the audiences?

Learn More


Logo Design &



Full Branding




*Full Branding Package Includes: Brand board and voice development, buyer personas/ideal customer avatar, brand theme, target market analysis and segmentation.

*Full Branding Package Includes: Brand board and voice development, buyer personas/ideal customer avatar, brand theme, target market analysis and segmentation.


Learn More About Our Branding Packages


I am so happy I chose Crawford and O’Brien to revitalize my old, tired website and SEO. I get compliments all the time from new patients. I got a 61% increase in patients and a 99% increase in production.

Dr. Darren L. Flowers

I was working with TNT Dental but switched to Crawford and O’Brien because they provide amazing results unlike anything I’ve seen by a dental marketing agency. I often get over 100 leads in any given month from their marketing.

Dr. Mario Pary

These guys are the best decision I made in 2013. In the last year, they have increased my company’s revenues over 81%. I couldn’t recommend them more. They do things for me I’ve never heard of from other agencies.

Dieter Shaefer
Within 2 weeks, I had a new website on the first page of Google, and I was getting new patients the very first week of using them. Everything they do has a high ROI, and I am now have more money coming in than money spent.
Dr. Pat Crawford

Here’s the deal about marketing. You have to pay to play, you have to measure and track, and you have to remember that the return on investment comes from a few contacts that are ready. We are trying to create a marketing funnel that filters a large number of “interested people” down to a few that are ready. It turns out that Facebook marketing is a good tool for this. The team at Crawford and Obrien has put together a campaign for us that combines SEO, PPC, and Facebook. We believe that these are critical components of an online marketing presence. We were recently able to close a large case that came to us from our Facebook marketing. The patient prepaid $36K. I will take that return!”

Dr. Nathan Dustin