The Importance of Analytics For Internet Marketing

The Importance of Analytics For Internet Marketing

You’ve probably heard how important it is to have an online presence for your business or medical practice. The elements that make up that presence include a website, social media accounts, blogs, and other online peripherals. But the question is; what do you do with all of that content once you have it in place? And how can you monitor all of the activity, to see what is working best for you and what needs to be fine-tuned? The answer is easy; it’s all about analytics. Online analytics will help your business run more smoothly and more effectively, so you can dedicate time to things that are more important. To run an effective internet marketing campaign, you need to use analytics. Not familiar with analytics or what they do? Keep reading to find out more.

What Are Analytics?

Analytics are used to give you valuable information pertaining to your business when it comes to its online presence. Through analytics, you can view how much traffic you are getting to your site, how long people are staying on the site, what specific pages people are looking at and much more. To take it further, there are also analytics programs that let you monitor your social media accounts and blogs. Therefore, it’s important to use a variety of different methods to keep up with all of your online data.

How Can Analytics Help Your Small Business Or Practice?

Once you have a way to measure your online presence through analytics, you can start formulating internet marketing techniques to help you improve your standing. Here are some things to keep in mind with analytics:

  1. Monitoring the analytics of your website can help you find out how much traffic you are getting on a regular basis. If your site is not getting the traffic that you’d like, then it’s time you consider changing your methods to attract new customers.
  2. Analytics can also tell you what specific pages your viewers are looking at and how long they are viewing them for. This information will allow you to alter the pages that aren’t getting enough attention, to make them stand out like the ones that are.
  3. Social media analytics will inform you of what your followers want to see, read or hear. In the event that your social media profiles aren’t getting the type of responses that you’d like, you can use analytics to change gears and get more people involved.

Another reason that analytics are important is because they can help you with your standing for SEO results. A large part of the SEO formula includes impressions and bounce rate for a website. If you have a low number of either, then it’ll negatively affect your rankings for SEO. However, you can use data from analytics and build your website in a way that keeps viewers around for longer periods of time. If you see through analytics that viewers are quickly jumping off your site, you may need to change the layout so that it is more engaging.

Internet Marketing and Analytics

Smart businesses know that every second and every penny counts towards success. As a business owner or medical practitioner, if you know that your offline marketing techniques will not be fruitful, you likely won’t keep up with them. The same is to be said about online marketing as well. Small businesses can use analytical data to find out more about what interests their customers and how to attract them. This will help improve their online standing, while also saving them time and money. If you have a website, blog, or social media campaign, that’s great. But if you want to take things to the next level with your internet marketing, then you’ll need to use analytical data to do so.

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Crawford and O’Brien is a digital marketing agency for dentists that is disrupting the dental marketing industry. Besides being 2 years ahead of competitors and offering services most dentists and marketers have never heard of (like SBO), Crawford and O’Brien is known most for doing amazing SEO (search engine optimization) and PPC (pay-per-click) campaigns as well as other digital marketing services like web development, conversion optimization, lead generation, and consulting for dentists.

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