Ranking Top Successful Tips in Dental Online Marketing!

Ranking Top Successful Tips in Dental Online Marketing!

The world as we used to know it has changed and along with it, the way in which dentists get new business. In reality there is about 80% of leads in the dental niche that are non-referral and nearly all of them begin with at least one of the top 3 search engines, starting with Google. That being said, it is nearly impossible to have any dental practice without at least trying to gain some insight into this new world of online marketing.

Now, since most dentistries do not want to spend time figuring out online marketing themselves, a lot of them simply pay companies to do the work for them. Companies such as Crawford & O’brien have come out of the woodworks on top in online marketing for dentists. Why, you ask? Simply because they have spent countless hours testing everything again and again until they get the best possible outcome. This is all done to gain experience, to further help their customers.

That is why, today we want to try to answer some of the most common questions which a lot of companies seem to overlook when making the decision to get Online Marketing for Dentists. That being said, we will be showing you the ranking top successful tips in dental online marketing that you need to know in order to be successful with your dental business.

Your Website is the Focal Point!

Whether your dentistry is just starting out or you have been in business for years, you need to have a decent website. Regardless, people want to see who you are as a company, what services you offer and maybe even a picture of who will be doing work on their mouth. Without it, you’re not going to be getting the amount of business you want and people like to see what they are getting.

Now, along with your website, your online marketing needs to start there, with your website. More times than not, potential patients will navigate out of your website if it looks outdated, hard to use or even not as modern as other dental websites today. Your website needs to be easy to navigate and designed well enough that potential patients will feel trusting enough that they will give you their information.

Basically, it needs to have the following:

  • Fast access to all your contact information, hours and directions to your office.
  • The ability to schedule appointments on your webpage.
  • Clearly show what services you offer as well as insurance and payment policies etc.
  • A page for previous patients to write testimonials so that potential patients can review them.
  • Lastly you need to have links to access your various social media account and blog(which you should be writing at least 1 blog a week)

Don’t Waste Social Media!

Today everyone has a social media account, even the elderly are getting them as well. With that in mind, it is extremely important to have an amazing presence on every social media platform. The reason for this is because the largest part of your potential patients are going to come from those social media platforms.

Now, you’re probably thinking “what do I even do with my social media pages?” For your reference we are going to break it down a bit so you have little idea of what kind of content is good when you are just starting. What you need to do is:

  • Easily seen and accessible backlinks to the blog on your website.
  • Testimonials and/or reviews from patients that have used your services or gone to your office.
  • Discount offers or special prizes for events.
  • The before and after pictures of previous patients.
  • Tips and tricks on how to keep your mouth and teeth healthy as well as reviews on various dental products you think your patients should use.


In conclusion, we will close with one last little tip. Make sure to also utilize the pay per click marketing, because while you may have a great website, social media profiles and even a killer blog, the fastest way to get your business noticed by a lot of potential patients is by paying for ads on social media platforms such as Facebook and Google.

Contact Us!

If you are wanting to find out how you can double your new patients quickly and stop losing money, then call us now at (844) 492-8245 or get a free online quote by clicking this link. See you there!


Crawford and O’Brien is a digital marketing agency for dentists that is disrupting the dental marketing industry. Besides being 2 years ahead of competitors and offering services most dentists and marketers have never heard of (like SBO), Crawford and O’Brien is known most for doing amazing SEO (search engine optimization) and PPC (pay-per-click) campaigns as well as other digital marketing services like web development, conversion optimization, lead generation, and consulting for dentists.