Using Summer Events to Promote Your Dental Practice
When you think about dental marketing in the 21st century, it’s often easy to get caught up in the technological, that is, marketing, that is done through social media, blogs and articles, and even videos and seminars. While these techniques are certainly useful and beneficial for your practice, dental marketing agencies like Crawford and O’Brien caution against avoiding “low tech” marketing strategies as well. Learning how to interact with your community at the in-person, face-to-face level can help you build a better reputation in the community while getting to know your patients better at the same time.
Dental Marketing and Event hosting
For example, one of the best ways to promote your dental practice is to host community events at your dental practice. Setting aside the time and money to promote, organize and carry out such an event can be a great way for you to interact with your current patients in a more informal setting as well as meet potential patients for the first time.
The topic or theme of the event doesn’t have to be anything special. In fact, you can try out a range of ideas to see which one your community likes best. You could, for example, host a more informational seminar in which you explain dental procedures to your patients. Not only does this allow you to build trust between you as the practitioner and your patients, it gives you the chance to introduce lesser known procedures to the people who could most benefit from knowing them.
On the other hand, your dental marketing event can be more oriented toward the “fun” aspect of socializing. Designing dental-themed competitive games, for example could be a great way to get the whole community involved in something both fun and exciting. The content of the activities isn’t the part that matters here. What matters is that you get to know your patients better while they get to know the person behind the dentist.
Events, Holidays, and Marketing
To be more creative, you could make your events chronologically significant as well. For example, timing your events to coincide with fun holidays like Independence Day and End of Summer could provide you with a convenient starting point for the types of activities you could organize for your events.
Taking advantage of the hot summer months could be beneficial as well. Since school is out, the season is a unique time in which children-friendly events become most pertinent. Reaching out to your younger patients can help you build stronger, long-term relationships with children while connecting with their parents better as well.
To figure out if your dental event marketing strategy is effective and to get a free consultation to see what aspects of your online marketing work well and which need more work, contact Crawford and O’Brien, a dental marketing agency, by calling (844) 262-1337 or by visiting their website at www.crawfordandobrien.com/dental-internet-marketing today!