Search Engine Optimization
Search Engine Optimization (SEO) is the process of ranking websites highly on search engines. When you work with Crawford and O’Brien, we rank your site number 1 on search engines like Google, Yahoo, and Bing for your specific keywords.
SEO is a complex process and some of the essentials of successful SEO involve the following: picking the best keywords and domain names, creating great content that showcase your keywords, and getting quality backlinks. The SEO world is complex and Google and other search engines are constantly changing their ranking algorithms. Thus, it is vital that you have an experience SEO firm to do all the hard work and maintain your high rankings.
Luckily for, you Crawford and O’Brien was founded by two SEO/Internet Marketing masters who have successfully ranked dozens of websites and hundreds of videos for competitive keywords. To give you a taste of the benefits of SEO, the #1 organic listings in Google get about 45% of all the traffic that comes to that page. The second listing gets about 30% and the 3rd listing gets about 15% of the traffic on that page. Compare that with only about 3% of the on-page traffic for paid advertising listings (Google Adwords ads). Would you like to get 45% of the traffic and not have to pay for every click? Call us when you do.
Our SEO Services
Search Engine Optimization (SEO) is the foundation of your online marketing campaign. SEO is the most powerful way to get your company found on the web, attract new customers and grow your business. We don’t approach SEO from the perspective of an SEO company trying to get rankings. We use SEO to establish an organic footprint on the web so you build a long-term strategy for growth. While paid search ads go away the minute you stop paying, SEO gives you permanent exposure.
Our SEO strategies evolves with the internet and Google’s algorithm changes. Here’s a quick rundown of what we do.
Competitive Analysis. We analyze what your competition is doing, and we one-up them. Often, we find niche-marketing ideas from the competition that allow us to easily get the same traffic sources. Then when our unique strategies are implemented in addition to theirs, we help you dominate them.
Keyword Research. Keywords are the cornerstone of your SEO campaign. We work with you to create a complete keyword strategy. Picking the highest searched/best keywords is paramount for quality SEO.
Onsite Optimization. We construct search friendly HTML code that brings search engine crawlers to your site to evaluate your site value and get you ranked for your chosen keywords. We also make sure your titles, tags, images, and meta keywords etc. are all optimized with your best keywords and the best placement.
Offsite Optimization. We work hard to promote your brand away from your site to boost your popularity, value and relevancy. Offsite promotion tells the search engine crawlers your site is important for your top keywords. The main component of our offsite optimization is link building. Backlinks are the biggest component of SEO, and we build quality backlinks to your site.
Local SEO. Our Local Search program is specifically designed to drive traffic from geo-targeted searches on Google Places, Google Maps, Bing Local and other location-based platforms. We make sure that you are on the first page of Google for local searches, especially when people are trying to find your business location. This is especially important with the rise of mobile search because many people use their smartphones to navigate to your location.
Ecommerce SEO. We optimize all of your product data to get them found at the top of the shopping results on Google, Bing, Yahoo, Amazon, NexTag and all the top Comparison Shopping Engines.
Mobile SEO. Mobile is a train you don’t want to miss. We create you a mobile optimized version of your website site so your customers easily find, navigate, and purchase items right from their smartphones and tablets. Our mobile SEO includes mobile conversion features such as click-to-map and click-to-call.
Video SEO. We create product marketing videos for your business and optimize them for search to get ranked at the top of YouTube, Google, Vimeo and other video sites.
Press Releases and High-Quality Content Generation. We will write a press release and submit it to the best press release sites for traffic and backlinks. The content is high-level, the link juice is incredible, and the traffic is great.
Tracking and ROI Analysis. We will install Google Analytics into your site. Google Analytics is a quality analytics software that allows us to track clicks, traffic sources, time on site, and many other valuable areas related to your site.
Monthly Traffic and Ranking Report. We will send you a monthly report that shows how much traffic you are getting, and where your rankings stand. This report will show you what your internet marketing/SEO ROI is.
Our SEO Services are Totally Custom and Slightly Different for Every Clients.
Overall, here are a few of the services you can expect when you get started with us. Prices change per client as needs change.
- Keyword Research and Analysis
- Title Tage / Meta Description Optimization
- Internal + External Linking
- Analytic’s Tracking Installation
- Google+ Authorship Markup
- Google+ Local Verification
- Press Releases
- High Quality Content Generation
- Blog Post Creation / Syndication
- Guest Blogging
- Authority Blogging
- InfoGraphic Creation / Sharing
- Video Creation / Sharing
- Local News Articles
- Directory Citation Building
- Monthly Report
- Video Marketing – Youtube SEO
- Blog App Creation