Here’s a very important question. What comes up when someone searches in Google for your name?
Try searching your name and/or your business name. Do you dominate the first page? Would you like to dominate the first page?
Here’s a blueprint to dominate the first page. All theses profiles are perfect for ranking on Google.
Many business owners don’t understand the importance and value of branding and maintaining a strong reputation online. If you’re a local business and you need more positive Google+ reviews, then we can help you. It’s our job to make sure you dominate Google and all the review sites and directories where potential customers search for you or your business.
Don’t let one crappy Google+ review deter other potential customers from coming to your doorstep. Not only that, but positive reviews can help boost your Google+ page on local results on the first page of Google. So the benefits of getting positive reviews and referrals is endless. Wouldn’t it be nice if the majority of your customers left positive reviews and referred their friends to check out your business?
PHOENIX REPUTATION MANAGEMENT
Having a strong online presence is vital in today’s market, especially as 89 percent of customers use the Internet when searching for local products and services, according to a recent study by Fleishman-Hillard. Additionally, the No. 1 organic ranked site in a search engine gets 45 percent of the traffic while the second gets about 30 percent and the third 15 percent while advertising traffic only gets about 5 percent. These percentages vary slightly per niche and per keyword search, but our point remains the same. Most of the traffic goes to the first three natural organic results. That’s why you need to be there.
You might think you can do it yourself through reputation.com. But, you can’t. Reputation.com takes on more generic campaigns while we handle campaigns where you have two pages of Google full of articles. We’ve literally altered the first two pages of Google to clean up someone’s name. We employ both positive SEO strategies and negative SEO strategies to get the job done. For businesses, Crawford and O’Brien can offer you the best reputation management services and will ensure that you have a strong ranking on all the search engines.
WHAT IS REPUTATION MANAGEMENT?
Building your online reputation takes time and effort. Not only is your company featured through your own social media and websites, it can appear on review sites like Yelp and Google+. Although you have complete control over your appearance on your own sites, it is harder to ensure that you feature positively on other websites. Anyone can post anything about your company, but you can control how easy it is for other people to find that information.
When someone searches for your company, or a company within your industry, you want to ensure that the initial information they see on the first page is positive. The goal of reputation management is to rank a bunch of good content highly to ensure that several positive sites and reviews show up on the first page of the search engine results.
With reputation management, your positive reviews and referrals become emphasized, letting any negative feedback hide in the sidelines. There are a variety of services that we offer to develop a positive reputation for your company to gain more customers / clients.
STRATEGIES FOR REPUTATION MANAGEMENT IN PHOENIX
We get results for our clients because we know how to use images correctly so they rank high on Google. We put keywords in the meta data of the image and drive backlinks to the image to get it to rank higher. This has proven successful for many of our clients and will work for you too.
We specialize in using video to our clients advantage. We put video testimonials in your website, make videos of dental procedures on YouTube and find other unique ways to use videos effectively. Google loves to rank videos and ranking YouTube videos on its first page for certain keywords. This has pulled up the rankings for our clients who consistently land on Google front page. You will see a rise in your site’s rankings if you use videos properly. With Crawford and O’Brien, you will get experts in using videos effectively.
FIGHTING NEGATIVE SEO
SEO is a big tool in creating a strong online presence, but like anything, it can have positive and negative effects. Negative SEO uses links and other SEO actions to impact a site negatively, forcing it lower in the search engine rankings.
For example, if you have a lot of low-quality, spammy websites linking to your site, it can negatively affect your search engine rankings rather than boost it. Because Google hates high volumes of low-quality links, it will often de-index web pages that get too many spammy links in a short period of time.
Another example of negative SEO is review bombing, or using review sites to flood them with negative reviews about a business. A competitor typically performs negative SEO toward their competition, although sometimes you can find yourself unknowingly an accidental victim of negative SEO. If you end up using bad sites to link back to your site, you can find yourself harmed rather than helped.
With a firm like Crawford and O’Brien aiding your reputation management, you can protect yourself from any negative SEO, purposeful or accidental. We can track your rankings and your company’s brand, fixing any problems that may appear. Through looking at your analytics and keeping a close eye on your site and reputation, we can catch a problem before it manifests into something larger. Additionally, we can ensure that you have a strong enough site to withstand any negative SEO attacks.
Do you really want to lose millions in revenues because of negative SEO?
EMPHASIZING POSITIVE SEO
What is your reputation worth to you?
We talk about the value of reputations with our clients. We explain that bad articles and reviews can harm your reputation, which means patients choose your competitor over you. We work with our clients to devise a strategy that boosts your value and reputation. At Crawford and O’Brien, we don’t settle for second-best. We strive for every one of our dental practices to be the best in their city! We value your reputation. You should too.
How do we do that?
With positive SEO, the major tool of any reputation management company. Crawford and O’Brien has the tools and expertise to ensure that you are ranked No. 1 on all the major search engines, including Google, Bing, and Yahoo.
We use all the tricks and tools for SEO to aid your company’s website to rank at the very top of all the search engines. We work to boost your site’s ranking, which allows for a more long-term strategy for permanent exposure. The backbone of our strategy for positive SEO will be ranking many Web 2.0 properties on the first page of Google for your most important keywords. As stated above, we use videos, but we also use Tumblr blogs, guest blogging, WordPress blogs, Pinterest accounts, infographics and more. These all fall under the Web 2.0 category like most social sites do. We also will ensure that your site is optimized for the highest searched and best keywords within your industry.
We analyze your competition and make sure that we beat them with different strategies. Additionally, we use the best search friendly code on your website to make it easy for search engines to find your site and improve your ranking.
One of the most important services for SEO is link building. This is the process of getting high-quality links from other websites that point to your website. This is still the biggest component of SEO, and it will improve your SEO rankings the fastest if done properly. However, content remains king for searching. Our content is the best in the industry, ensuring that Google has no problems with your content, which can lower rankings of other dental practices.
Besides natural SEO, Crawford and O’Brien ensures your site ranks high through local SEO, mobile SEO and eCommerce SEO. Each one has slightly different elements. With all of these actions tailored specifically to your company and brand, your site will be inundated with positive SEO, thus improving your online reputation.
How much is reputation management worth? Our clients have consistently gotten new patients needing procedures worth thousands every month.
GETTING MORE POSITIVE ONLINE REVIEWS
Helping our clients with getting positive online reviews is one of our specialties. We use a high-level software that can get you more positive reviews on any review websites. So yes, even Google. Here are a few screenshots of reviews on a Google+ page that came straight from this software.
These reviews still appear on his Google+ page, and they have actually helped his page rank higher in local results. Not bad. Our proprietary software uses proxies and real Google accounts in your local Zip code to leave reviews. So that’s why it works. New IP addresses, real Google accounts and in the same location as the business. It’s hard to beat that. That’s why Google can’t shut it down.
GET ADDITIONAL SUPPORT
Before you pick up that phone to call Crawford and O’Brien, let us discuss our reputation so you know you are dealing with the right company.
We rank No. 1 for Phoenix reputation management. We don’t just rank No. 1. We dominate the industry! We know what we are doing. We have helped so many dental practices increase their patient numbers and revenues. Let us help you too!
Phoenix reputation management involves more than just protecting you against negative SEO and using positive SEO. Crawford and O’Brien will ensure you have a strong foundation for your online presence, beginning with your company website.
If we feel you can develop your online brand better through redesigning your website, we will help reformat everything. We will look at your social media pages. In today’s online world, social media plays a huge role in a company’s reputation. Not only do you need to have accounts on all the popular social media sites, like Facebook, Twitter, Pinterest, LinkedIn, and more, but you also have to ensure that they present your company’s brand well and are not flooded with negative postings.
With our Phoenix reputation management services, we will monitor your social networking sites and help to minimize any negative exposure while ensuring you have quality interaction with your followers. Additionally, we will monitor reviews on Google+ to help maintain a positive reputation for your company. With Crawford and O’Brien protecting you from any negative SEO and ensuring you have a strong online reputation with positive SEO efforts, you can feel confident that the information potential customers see will be positive and a true reflection of your company, rather than any negative material that may be posted on your site.
After we take all these actions on your behalf, your reputation will be ranked high on Google, and you will be on your way toward a more successful practice!
We’d Like You To Be Our Next Testimonial!
Imagine getting the types of patients who walk in and pay $17K-$23K cash for dental implants and full mouth reconstructions. Your ROI could easily be 10x like many of our clients. Is that worth a 15 minute phone call to potentially change your practice? If it’s not a perfect fit, no worries – we’ll both move on with no hard feelings.