The Formula for a Successful Dental SEO Campaign
If you’re a dentist, you are losing money every day you don’t rank #1 on Google.
If you don’t use effective online marketing techniques,
you are not letting patients find your practice. You aren’t unique in their eyes.
Because of this, dental professionals are increasingly turning to technology for marketing without knowing about the methods they are using. Many dentists have turned to using, Search Engine Optimization (SEO). You will find dozens of companies toting Dental SEO around the web. Many of them promising a “quick rise” to the top of Google Rankings.
But dental providers should know getting to the top of Google depends on a range of factors, and no clear-cut formulas for overnight success exist. Before you embark on a SEO adventure that could significantly affect your profitability, you need to answer several key questions about your business plans and goals.
WHAT MAKES YOUR DENTAL PRACTICE DIFFERENT FROM YOUR COMPETITORS?
Dental SEO marketing is not a magic wand that just creates new leads out of thin air. this is a very effective channel for reaching new customers when dental practices identify their main target groups and put together a competitive offer. Only then, does it makes sense to invest in acquiring technical expertise in online marketing. When you know exactly which terms define the core values of your business, it becomes less complicated to optimize your online contents based on those terms.
As the entire system of website ranking is based on content relevance, search engines display the results most likely to lead to further clicks on the top of each page. Meaning, a good SEO campaign must be well-structured, focused and relevant. The best parts of your dental portfolio are placed in the spotlight.
For example, an established dental provider could decide to advertise high-end services exclusively. You would require online marketing activities to be built around custom keywords related to high-end services including rich media content such as video. At the other end of the spectrum, new providers can insist on affordable prices and convenient hours, and adapting their strategies and techniques to their objectives.
KNOW THE WORDS PATIENTS SEARCH
On the grand scale, demand always dictates supply. You should apply this rule of thumb to Internet search advertising. The conclusion is that analyzing general search trends can be a rich source of insight for dental providers looking to make a splash in the market. It is relatively easy to follow user behavior through Google Analytics and a range of other tools. This empowers you to learn how patients search for dental services and the exact wording they are using when looking for a new provider. In-depth research can provide excellent clues for an effective dental SEO plan that will drive new business to you.
Furthermore, understanding the nature of demand can help dental professionals formulate their services in a manner that mirrors patient searches. For example, if dental plans appear to be in great demand on the online market, some providers might be tempted to create popularly priced packages and promote them over the Internet to gauge the reaction. Staying in constant touch with the customers and their search habits is the best way to stay a step ahead of the competition. Keep the offering as sharp as it can possibly be.
Dental Search Engine Optimization Drives Patients to You
Once you know what makes you different and you have done the research to learn what people search, you can merge these factors to help you decide what keywords you should be using in your website’s content. The right keywords are the heart of any dental SEO marketing plan. They not only guide potential patients to your site, but also if they are used correctly, they can help your site rank more highly.
Are you using the right keywords? Find out if you are with a complimentary strategy session from Crawford and O’Brien!
YOUR LOCATION MATTERS
Most dentists draw more than 90 percent of their business from a very well-defined geographical area, so they have little need to implement national or global promotion efforts. Speaking in SEO terms, dental organizations may be best served by optimization efforts aimed at a narrow locale.
You do this by including the name of the town or region where the dental practice is situated among the primary keywords. This strategy can save a lot of money by directing the resources where they are most likely to create immediate returns and strengthening your customer base and contributing to your word-of-mouth reputation in the geographic area.
So, in translation, you want to be on top of Google results, but it’s better if you are on top of Google results for best dental practitioners in your Zip code. Who cares if millions of people located thousands of miles away click on your website? The goal of a Dental SEO campaign is to put patients in your office quickly. And there is no better way to do that than starting in your own neighborhood with a local SEO campaign.
Rare exceptions to this rule might apply for dental practices located in major metropolitan areas, which may have an incentive to expand their online focus to include frequent travelers, but this only proves that location-based thinking is a central theme of the dental service industry.
FOLLOW THE NUMBERS
Online marketing is a very dynamic discipline that relies heavily on quantitative research, so it’s smart to follow up and analyze your dental SEO activities every so often. The results may not always be pretty, but it is much better to have a warning and be ready to redirect the funds toward the channels that create traction. Because a great online marketing campaign is always a work in progress and always another wrinkle to iron, another key detail to get in sync with the incoming data. Constant improvement is key.
Dental professionals who want to take advantage of the rising power of online marketing need to maintain a flexible attitude and respond to the needs of their patients in real time. For these techniques will aid your business. But every business is as unique as the people that operate it. For this reason, SEO for dentistry should not be automated. It should be tailored to your specific business and rely on its strengths to deliver the best conversion rate. As modern tools allow for precise monitoring of the pulse of the market, providing dental businesses with the window of opportunity to strike while the iron is hot!
As a dentist, you may not have taken the time to think about the way the Internet can truly benefit your practice. After all, it’s more likely that you have enough going on running it, to have the time to worry about your online presence. However, in today’s tech-driven world, it may be time that you shift your attention to consider the importance of being online. With Crawford and O’Brien Dental SEO, we can make it easier for clients to find you, which will help you increase the amount of patients you have and the revenues that you are earning.
GET FOUND TODAY
- How do patients find you?
- Do you hand out business cards to your current clients in hopes that they’ll share with friends?
- Did you put an ad on radio or local television that you hope people see or hear?
- Or maybe you’re just hoping that your location will be enough to draw in people who are driving by?
- If you are relying on any of these outdated methods of marketing, it’s time to make a shift.
Because each day, millions of people around the world get online and use a search engine like Google to find services that they need. However, if your online presence isn’t search engine optimized, then you don’t have a chance in getting recognized before the competition. But with Dental SEO marketing from Crawford and O’Brien, we make it easier for clients to find you now, and experience what many of our clients have, such as getting a $15000 or $17000 implant patient days after our work is completed.
Watch as we effortlessly maximize your SEO efforts in the best way to get you recognized. Making your online marketing efforts much more rewarding than anything else than you have done before. Give us a call today for your free strategy session, worth $500!
IT’S NOT JUST ABOUT YOUR WEBSITE
Having a website means you’re just one step on the right path to getting more traffic with your online efforts. But, you might be surprised to find out that the path doesn’t have just one lane. Instead, there are a variety of paths that you’ll want to consider to make sure that your clients are finding you online faster and easier.
With Crawford and O’Brien dental SEO services, we use many tricks to get your website ranked higher, resulting in more patients.
We will help you by:
- Developing a strong social media platform
- Constantly adding new content to your website that is consistently informative and useful to users
- Managing your online reputation so that your patients know they can trust you with their oral health
- Sprucing up your old website. This includes not only making improvements to the design but adding extras to your dental SEO sites. Reviews and testimonials, for example, are a great addition to websites, and they can help increase your ranking on search engines.
LET US HELP YOU GET THE MARKETING CAMPAIGN YOU DESERVE
You will have nothing to worry about once you start working with us. We do all the work so you can focus on the influx of clients coming through the door. Let Crawford and O’Brien make sure that your online presence is working for you in a way that will benefit all of your efforts. Dental marketing on the Internet can be confusing and time-consuming. Don’t let this important marketing tool go to waste! Find out how to use it with the help of the experts at Crawford and O’Brien!
We’d Like You To Be Our Next Testimonial!
Imagine getting the types of patients who walk in and pay $17K-$23K cash for dental implants and full mouth reconstructions. Your ROI could easily be 10x like many of our clients. Is that worth a 15 minute phone call to potentially change your practice? If it’s not a perfect fit, no worries – we’ll both move on with no hard feelings.