Dental Internet Marketing



Finding new patients for your dental practice is essential for the growth and continued success for your practice. Although you will acquire new patients through word of mouth and reputation, in today’s market the best way to bring in new clients is through the internet. The majority of consumers now search for local services, like dentists, online. If you don’t have a strong, positive online presence, you will be lost amongst the competition. When you hire a company like Crawford and O’Brien for your dental practice, you get the expertise to utilize the best internet marketing strategies, like the following ten, to bring in new patients.

10 Dental Internet Marketing Strategies

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The 10 Dental Internet Marketing Strategies We Used


Your website is the foundation for your entire internet marketing campaign. You must have an engaging website that is optimized for search engines and will inspire people to act on what they see. Most users only spend about 10 seconds on a site before making a decision. If your site does not capture their attention instantly, then they are lost.

Crawford and O’Brien build high functioning, optimized websites from the ground up with high quality unique content. The best part is that they don’t stop there. They continue to maintain it over time; keeping your website fresh and engaging to customers. Additionally, they integrate social media sites like Facebook and Google+ to enhance the user experience. With such a strong website, you can have a high rate of conversion and a high return on your investment.


Once you have your foundation built, it is time to begin optimizing it for search engines. Most users never look past the first page of search engine results, and some do not even make it past the top five sites on the first page. Therefore, it is essential for your practice to rank highly among search results. Your website must be optimized for important keywords so that search engines find your site when searching for those keywords. Additionally, “link building” makes your website more popular. The more websites that link to your site from somewhere else, the higher your rankings will go. However, you must be careful about the websites you choose to link back to you. Too many links from crappy sites can actually damage your SEO rankings. We understand dental internet marketing, and we know what Google wants – high quality content that’s so good that people are willing to share it – so we give it to them. In fact, we have had many of our clients’ websites on the first page of search engine results within just a few weeks.




Local SEO, which is slightly different than regular SEO, is important for businesses like dentists. When people search for local businesses, search engines will put local business sites above sites that are normally listed first. To fully capitalize on the internet, you need to have both a strong local SEO and regular SEO. Through optimizing your site for local searching, by adding keywords and metadata for the cities and counties you serve, your site will rank highly regardless of how potential clients search for you.

Here are the main factors in ranking higher in the local results:

  1. Name, Address, Phone Consistency (NAP). All of your information should be the same on all of your pages
  2. Directory Citations. Basically a citation is a mention of your business on another website, like Yellowpages, Superpages, and InfoGroup. Help Google see that your website is worth ranking in the local results by being mentioned on a local directory.
  3. Verify Listing. Just like Google Places / Local, you have to verify many of your listings. This can be time-consuming, but it’s definitely worth it.
  4. Online reviews. You need to ask patients to leave reviews on Google+ either through emails after their appointment, in person, or both.


Another important aspect of any Internet marketing campaign is Google Adwords Pay per Click (PPC) in which you only pay if a user actually clicks on your ad and visits your landing page / website. You can use Google Adwords, the biggest Internet PPC advertising network in the world, to put advertising links on your site in a variety of places throughout the internet, but only have to pay when someone actually acts on the ad. You can even easily incorporate YouTube ads, which increase the number of people finding their way to your website.


Another important strategy for your Internet marketing campaign is retargeting. Sometimes, people find their way to your website and then leave before taking any sort of action. However, they are not completely lost, as you can use retargeting to get them to come back to your site. As they continue to use the internet, relevant ads for your business are displayed on various websites, which will lead them to clicking the ad and making their way back to your website. You can also restrict your content and not target so that you do not oversaturate users who do not want to see your ads.


Social media is now one of the most powerful tools in any internet marketing arsenal. However, many companies do not use it to its fullest advantage. It takes more than just having a Facebook profile; you must continue to add engaging information to make it beneficial. Furthermore, you can easily put ads on your social media sites to target the right demographic for your business, and easily get them to click on your ad and end up on your site. YouTube has become a powerhouse for displaying ads that generate site traffic. Pinterest, Twitter, LinkedIn, and the other social media sites all have unique aspects that can be utilized in order to find potential clients, and convert them into actual patients.


With dental practices, people want to know more than just what your company has to offer. They want a practice that will make them feel comfortable and execute high quality work. Most users will look for reviews while searching for a new dentist, so you must have strong, reachable reviews to increase your new patient numbers. Additionally, by having a lot of reviews on various review sites, like Yelp and Google+, your site’s SEO will improve. It is easy to get reviews for your practice online, you just have to ask satisfied customers to go to these sites and write a quick review before they leave your practice or through a follow up email.


Just like reviews, testimonials are important aspects in your Internet marketing strategy. After a patient has visited your practice, you can send a follow up email asking them to write a testimonial. Then, these testimonials can go directly on your own site or find their way to review sites. With positive testimonials about your practice in plain view of potential customers, more will be willing to take action and become a patient.


Media buying is a targeted approach to advertising online. Through media buying, you get optimal placement and price for your advertising on various media. This type of advertising is targeted towards a select demographic. Through researching the best places to place advertisement for a particular targeted demographic, your links will have more power. Additionally, the money you put out for these links will be better invested, since there will be a higher rate of conversion. You can target the people who are most likely searching for a new dentist.


Competitions are another way to bring in new patients. People love the idea of winning something, so having a competition will help them to stay on your website longer and possibly act on something they see. You can easily use your social media sites, like Facebook, to have competitions. For example, someone could win a free checkup if their post hits a certain number of likes. The rewards for the competition can be small and not cost your company much. However, in return, you will end up with a high number of potential clients, resulting in a higher rate of return on your investment.

Trust us when we say we can do amazing things for our clients. Don’t waste your money on marketing strategies and methods that aren’t generating new patients. Let us help you see a better ROI and more patients through your door. Give us a chance by simply clicking here for a quick, hassle free strategy analysis. We can show you how we can help improve marketing your company without any financial commitment.


Crawford and O’Brien is a digital marketing agency that is disrupting the dental marketing industry. Besides being 2 years ahead of competitors and offering services most dentists and marketers have never heard of (like SBO), Crawford and O’Brien is known most for doing amazing SEO (search engine optimization) and PPC (pay-per-click) campaigns as well as other digital marketing services like web development, conversion optimization, lead generation, and consulting for dentists.