Dental Implant Marketing
THESE DENTAL IMPLANT MARKETING IDEAS WORK!
Do you want to promote your dental implant services to your patients? Do you use print media or radio advertising for those dental implant promotions? You might not be getting the right return on your investment using those marketing techniques. If you used Internet marketing for dental implants, you have a greater chance of finding new patients who need dental implants.
Increasing traffic to your website through search engine optimization (or SEO) is a complex process that few know better than the masterminds at Crawford and O’Brien. By figuring out the top keywords and domain names for your dental implant service and by generating high quality content for your website, we’re able to give your dental implant service page the No. 1 rank on Google, Bing and Yahoo. And when you rank No.1, you get more patients, increasing your business and your dental implant sales!
Don’t settle for sub-par SEO specialists who don’t know how to market dental implants. Because search engines are constantly updating their ranking algorithm, the process by which top-ranked searches under certain keywords are ordered. You need a firm dedicated to your business who will keep up with the changes and ensure your site will receive the maximum amount of visits. Click here now to get a free strategy session from Crawford and O’Brien!
WHY IS SEO IMPORTANT?
It’s an open secret that these days, people only view the first page of popular search engine results like Google, Yahoo, and Bing. Thus, if your web page is the number one featured result on the second page of any one of these search engines, you will only be making a fraction of what you could have been making had your online presence been on the first page. There is a stark contrast in the clicks a top-rated search item receives as compared to a low-rated item. This is the main reason Fortune 500 companies are willing to invest a sizeable portion of their budget on search engine optimization. They know that should they not ensure that their SEO ranking is high enough, they face the chance of becoming a footnote in the world’s history.
The difference between a top-ranked result of a search and the ensuing results is drastic. Imagine how often you search Google, Bing or Yahoo for information. How likely are you to click the top link when your search comes up? Statistically speaking, it’s 45 percent of the time compared to 30 percent for the second listing, and 15 percent for the third. Throw in the fact that paid advertising for dental implants is automatically listed at the top of the page, and you start to see the importance of hiring a professional firm to rank your dental implant website.
This concept holds true in the dental industry as well. Our expert team of analysts has reliably informed us that web pages that are featured on the first page of Google’s search results are the ones that tend to be clicked the most. As Google tends to promote only unique and original content, you must make sure that whatever you host on your web page is exclusive to your venture alone. Should there be any copies of your work online, you will be blacklisted by Google and will eventually miss out on making a fortune from online web traffic. Thus, SEO is a double-edged sword that must be wielded by a master. In the hands of a novice, it does more harm than good, but in the hands of a seasoned veteran like Crawford and O’Brien, your rivals don’t stand a chance.
WHAT DO WE DO?
We’re living in an age where Internet marketing is the key to long-term success. Marketing for dentists who do implants has to include effective use of the Internet. Unfortunately, figuring out how to market your business on the Internet can be confusing. The best way to boost your business and increase your visibility on the web is through SEO. You want your dental implant marketing plan to reach the widest audience of potential clients without having to pay for it through Google Adwords and other services. That’s why you need to choose the experts at Crawford and O’Brien.
To cut a long story short, we provide quality SEO services for all types of firms. We specialize in lending our expertise and experience to dental practices to help them grow their online presence. To be more precise, we can help dentists gain more interest from the general public about their dental implant services. We make sure to emphasize on the quality and reliability of our client’s dental expertise to ensure that he or she can get all potential patients to their footsteps. This helps a struggling dental practice firmly establish a stronghold in the industry. The best thing about our services, apart from our high standards and even higher customer satisfaction rate, is the fact that we charge a fraction of what our rivals do. This lets dentists generate more income and take their practices to unprecedented new heights.
We make sure to embed your marketing scheme into the pages of the most widely used search engines in an effort to secure a constant flow of potential clients directly to your site. This is done by establishing an organic footprint on the web so you build a long-term strategy for growth. Using paid ads for your dental implant advertising offers only short-term benefits and not much increased traffic to your site. Our SEO strategy will ensure you receive permanent exposure while getting the most for your marketing dollars.
HOW DO WE DO IT?
Search engine algorithms are constantly evolving and keeping track of them can get confusing and time-consuming. Recently, these algorithms have changed in an effort to ensure that sites that are ranked deserve that ranking. If your site doesn’t follow the rules, you could lose your high ranking. We understand this and make sure we address those new issues as they arise.
We are able to keep afloat in an ever-changing industry simply by adapting to every subtle change the industry makes. For example, just recently Google changed its search result ranking algorithm. The new algorithm makes sure that no web page is taking unjust shortcuts to achieve overnight, unmerited success. While that sentiment is noble, we keep the best interest of our clients in mind. Therefore, to ensure that our clients always have that competitive edge over their rivals, we keep updating our game plan. We constantly strive for greatness, which separates us from our rivals.
You need a team of experts to help keep pace with the changes and nuances. When SEO is done correctly, then the major search engines, Google, Yahoo and Bing, will rank you very high. By using the techniques explained below, Crawford and O’Brien will rank you for all three, which is imperative. Older demographics use Bing and Yahoo more, which is perfect for the target market that dental Implant practices are trying to reach. Here’s a bit more information on how Crawford and O’Brien will generate traffic to your dental implant website.
WE CONDUCT COMPETITIVE ANALYSIS
We are constantly surveying the online environment, just scouring the internet for unique and effective dental implant marketing ideas. If we see one of your rivals doing something remarkable, we make sure to counter with all guns blazing so that no matter what, your online presence at the top remains undisputed.
When we are trying to develop dental implant marketing ideas, we take a long look at what your competitor’s dental implant marketing strategy is, improve upon it and change the face of the market in your favor. This keeps you ahead of the game and fully aware of what’s effective and ineffective for both you and your competition. Are you wondering how you stack up against your competition? Find out with a free strategy session now!
WE DO KEYWORD RESEARCH
What people tend to overlook is that customers don’t search for specific medical terms; rather, they tend to use non-technical, layman terms to describe their dental requirements. Thus, we have integrated the most commonly used words into our system such that our clients’ web pages always show up in the search engine’s result, no matter how absurd the query may sound.
The most important aspect of SEO is to identify the keywords your clients will use when searching for your services and to scatter them throughout your page. It’s more complex than simply identifying keywords and “stuffing” your page with them. This may have worked with old search engine algorithms, but today, tactics like that will have your information removed or ranked lower on trusted search engines.
ONSITE OPTIMIZATION IS COMPLETED
The next thing you can do to maintain your online presence at the top is to optimize your web page. If someone searches for a genuine question, your website must facilitate the guest with an apt answer. This is where we step in.
Besides having to avoid keyword-stuffing your content, you also want to make sure that the information provided in your page will lead to the searches your clients are making. In short, when someone searches for keywords such as “dental implant services” or even if they get more specific with keywords like “dental implant finance,” Google wants to know that your page will provide them the information they want. Crawford and O’Brien does this by optimizing images, tags and keywords for highest possible search engine placement. This example provides a look into how a search for your site should look after careful SEO has been applied.
OFF-SITE OPTIMIZATION IS DETERMINED
We increase visitation to your website by creating backlinks from other pages that direct traffic there. This tells search engines like Google that the content on your site is relevant to the keywords being searched. In many ways, this is the most important and complex piece of the SEO puzzle. That’s why it helps to have experts like Crawford and O’Brien performing this service for you.
Additionally, Additionally, we provide your site with other optimization techniques that tell the major search engines that your site is trustworthy and credible. Guest Posting on major blogs delivers a very valuable link to your site that will help it climb the rank ladder. Guest Posting also creates traffic by building notoriety for your practice and creates a place for Crawford and O’Brien to use Infographics to gain your site even more links. Infographics are informational, and often instructive, integration of pictures and text that will teach the reader about dental implants. They not only provide a more informed customer that will create efficiency, but also are shared throughout a multitude of sites that can bring back a plethora of links to help your site rank.
LOCAL SEO IS OPTIMIZED
Ever notice that when you search for a business within a certain geographical area the search engine shows nearby locations for you to visit? That’s what we’ll do for your dental practice – drive traffic from geo-targeted searches to your business. In this way, we target your potential customers and turn them into prospective patients. Most dental practices do not need worldwide traffic on their site, rather traffic from their own neighborhood that they can help as soon as possible. In an age where more and more clients are using mobile devices and tablets to conduct searches, local SEO is all the more valuable. These mobile customers can locate your practice from anywhere.
MOBILE SEO IS NECESSARY
Allowing potential clients to access a mobile version of your site will greatly increase the effectiveness of your dental implant marketing plan. With our help, you can implement technology to your site that allows for greater ease to contact you and your staff, such as click-to-map and click-to-call. Google now is punishing sites that aren’t mobile-friendly with lower rankings.
WATCH HOW WE USE VIDEO SEO
Creating video content to help market the dental services you provide is yet another way we increase your web presence and create backlinks that lead clients to your site. This is an extremely informative function of SEO and draws in a high conversion rate on potential customers. Also, videos on websites are ranking high in search engines.
WE ISSUE PRESS RELEASES AND CREATE HIGH-QUALITY CONTENT
Our expert SEO writers will generate a press release for your practice and distribute it to pertinent blog spots, news media and other sites. The better the content, the more apt it is to be shared, thus increasing the amount of backlinks driving customers to your page. This also builds reputation and notoriety for your practice among potential patients and media personnel.
WE TRACK ROI
We’ll install software that tells us how many people visit your site, how long they stay there, and other essential information to help analyze the portions of your website that are successful, and those that can be tweaked or improved. These functions will help us determine your Return On Investment, which is key in SEO practices.
YOU GET MONTHLY TRAFFIC AND RANKING REPORT
It helps to know exactly how many users are visiting your site as well as where it stands on the monthly rankings report. The service we provide will do just that.
WHERE CAN I FIND ADDITIONAL INFORMATION?
We offer no obligation consultations for you of our services for dental implant marketing and getting the word out about your practice. If you’re having a hard time creating a web presence through your current dental implant marketing scheme, go with the best in Phoenix and get it done right.
The sad truth about the world these days is that not all who are famous have earned their fifteen minutes of fame. Rather, they have been very cunning behind the scenes and have, thus, managed to establish a stronghold in an ever-changing landscape. Building a good reputation over the course of years due to commendable work in the dental industry, unfortunately, seems like an archaic concept. Nowadays, if you want your dental practice to be well known in a relatively short period, all you need to do is to make sure that it has been search engine optimized.
We’d Like You To Be Our Next Testimonial!
Imagine getting the types of patients who walk in and pay $17K-$23K cash for dental implants and full mouth reconstructions. Your ROI could easily be 10x like many of our clients. Is that worth a 15 minute phone call to potentially change your practice? If it’s not a perfect fit, no worries – we’ll both move on with no hard feelings.