How to Use $26.75 to Acquire a New Implant Case Worth Over $2500! At Crawford and O’Brien, we spent $26.75 and got $2,500 for our clients. How did we do this? With search remarketing.

How to Use $26.75 to Acquire a New Implant Case Worth Over $2500!

At Crawford and O’Brien, we spent $26.75 and got $2,500 for our clients.
How did we do this? With search remarketing.

Step 1: Someone visits your website and a cookie is placed in their browser

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Step 2: They leave and start searching more keywords on Google

In this case, the user searched “dental implants” after they left Dr. Crawford’s site. Why? They probably wanted to do more research on dental implants to see if they could find more information. Just to clarify, people ONLY see this specific ad if they have visited your website FIRST. This is a search remarketing ad! Otherwise, they would see a DIFFERENT ad for this keyword.

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Step 3: They see your search ad and click to visit your site again

Why is this powerful?

The cost per click (CPC) for this ad placement was only $2.23. If this was not a search remarketing ad, the price could easily be $12+ per click! Thus, we are getting traffic for one-fifth the cost and it’s incredibly targeted because we already know they visited your website! This also means that you can target your ads better and even make potential patients a special offer.

What if you tried offering people 10 percent off or a FREE cleaning but only if they have visited your website FIRST? That would be an incredibly powerful offer to entice them to go to you rather than going to a competitor.

Imagine getting results like these! Crawford and O’Brien can help. Click here to see how we can make it happen!

Want to Download this Case Study as PDF? Click Here.

ABOUT US

Crawford and O’Brien is a digital marketing agency for dentists that is disrupting the dental marketing industry. Besides being 2 years ahead of competitors and offering services most dentists and marketers have never heard of (like SBO), Crawford and O’Brien is known most for doing amazing SEO (search engine optimization) and PPC (pay-per-click) campaigns as well as other digital marketing services like web development, conversion optimization, lead generation, and consulting for dentists.

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