7 Simple Dental SEO Tips That Actually Work

7 Simple Dental SEO Tips That Actually Work

The internet is a very powerful tool, nowadays; people rely on the internet for their everyday needs such as researching for dentists in their local area. While every dental practice strives to have as much business as possible; if your practice is not optimized for SEO, your business can easily get lost in the search rankings and you will lose out on a lot of business. Most people don’t realize the importance of SEO; SEO is the key to a successful and growing business. Don’t know where to start? Here are 7 simple dental SEO tips to get you started:

  • Use local keywords to optimize your website

Optimize your website by using specific “niche” keywords for SEO – this technique is an effective way to gain a higher organic ranking in search results and will expose you to the right audience. Avoid using broad keywords like, “dentist,” and instead use keywords that fit your niche.

  • Make use of local directories

Take advantage of local listing websites such as Google Local, Bing Places and Yahoo Local, which allow you to build profiles for your business that appear in search engine results when someone looks for your business locally.

  • Be active on social media

Social media is powerful and every business should be on it. It’s a great way to drive traffic to your site, but also another way to add your website link for new and current patients to find when searching for dentists in his/her area. Just pick one or two social media platforms that you think is the most beneficial for your business.

  • Start making YouTube videos

Videos are making a comeback this year and are the next big thing. YouTube is the best place to start, and while videos have less competition, they tend to rank higher in the results of a Google, Bing or Yahoo search. Create how-to videos for your business and reposting it on your other social media pages to boost your SEO.

  • Learn basic HTML

You don’t need to be a genius when working with HTML, but knowing the basics will totally help you rank better with search engines. Luckily for you, HTML is a very simple and not complex type of code. Spend time optimizing your alt tags, anchor texts and meta tags.

  • Increase your availability to patients

Be easily available to your patients; make sure you have your contact information listed on every page of your website to make it easy for your patients to contact you. Other ways to make it easy for patients are allowing patients to make appointments via your website and/or social media pages, offer weekend hours and accommodate patients within 48 hours of first point of contact.

  • Invest and hire a SEO company

While you should give it a go for yourself first, it might take a load off your shoulders if you decide to hire a dentist SEO expert to help you instead. SEO takes time and patience, and it must be done right for it to actually work.

Don’t be late in the game and start optimizing dental SEO to your website today. Use these dental SEO tips to get you started, and your business will be high-ranked on Google in no time!


Crawford and O’Brien is a digital marketing agency for dentists that is disrupting the dental marketing industry. Besides being 2 years ahead of competitors and offering services most dentists and marketers have never heard of (like SBO), Crawford and O’Brien is known most for doing amazing SEO (search engine optimization) and PPC (pay-per-click) campaigns as well as other digital marketing services like web development, conversion optimization, lead generation, and consulting for dentists.