7 Dental Website Design Questions to Ask Before Hiring Any Web Design CompaniesYour dental practice is important to you. It is likely that you have spent hours building it up, finding the right clients, and trying to provide the best customer service possible. One essential part of running a successful dental business that even the most competent of dental professionals often overlook, however, is the practice’s website. A dental website provides an outreach opportunity for outreach. It is a great way to get more customers through the door and help you to stand out over your competition.
For those who are not savvy in doing dentistry websites or who need some help getting started, it might be a good idea to hire a dental website designer. This individual can take some of your ideas and turn them into reality in no time. There are a lot of options when it comes to picking out the right designer to create your website which can make the process confusing. To get you started and on the right track, here are a few questions you should be asking to get the website you dream of and drive your customers through your front doors.
What is their experience with dental website?
Before you hire any company, you must ask about their past experience. Hiring the first person who states they have made a website without vetting them is usually not a good idea. Yes, they may do just fine, but when it comes to your dental practice, you need someone who can deliver results. For your needs, that is why you need to ask about their prior experience with dental businesses and not websites in general. This will allow you to have an informed and appropriate comparison.
If a company has not had experience with dental websites, do not completely dismiss them. Even if the company has not has experience with your specific business in the past, take a look at some of their previous work. Do not take their word alone for it, however, as claims by a designer could be exaggerated or not provide the whole truth. Give them a chance but do not take an uncalculated or ill-researched risk.
How do they perform SEO?
While a nice website is all well and good, without the proper SEO, you will have trouble bringing in a lot of clients as SEO drives search engine results and listings. Simply posting a page online will not draw targeted and interested traffic to your site. In order to find the right customers and get them to look at your website, your SEO content must be well thought out.
One way to enhance your SEO is to take the time to talk to any website developers you are considering and determine what their SEO strategy for you entails. Do they plan to use specific categories or keywords to help you get found on social media, search engines, and other places? Will they update your content to make it more relevant? Make sure you have a clear outline of the plan before hiring someone to help you out.
Is social media on their agenda?
Social media is another great way to reach the customers you want to bring into your business via an online presence. If your dental web designer is not looking to do social media, you may want to consider hiring someone else. Social media can hit a large number of people in very little time, something that is amazing if you are working within the confines of a strict budget.
How can they touch base with your past and current clients?
Your current and past clients can offer a great foundation of income for your business. These clients chose you in the past and are likely considering whether to utilize your dental services in the future. With a good website design, you will be able to touch base with the customers and get them to come back to visit your business again and, hopefully, again. You can do this by providing special offers and promotions that are only available to these clients and no one else. We will utilize heat-maps of information and analyze them as a way to target the activity and drive traffic.
What is their pricing?
The cheapest options in web design are not always the best. There is also no guarantee that the most expensive is going to provide you any greater content. That is why you must do your own research and consider the quality versus the cost. When looking for a web designer, you need to find the balance that suits your business needs. You should find someone who has a good reputation and work ethic that deliver quality results mixed in with a good deal coming to the price. Here at Crawford and O’Brien, we understand your budgetary needs and will work hard to provide the most out of what you have.
Will the website be easy to use and navigate?
Your website needs to be easy to use and be easily navigated. Your clients want to be able to get on the website, find the information they need, and learn what you represent as a dental practice. But when the customer has to wait a long time for a page to load, gets a headache from looking through the website, and still can’t find the information they need, this is never good and can drive traffic away. In most cases, the client will give up rather than pushing through, and this can drive them to a competitor’s business.
When you are looking at the examples that your website design company brings, make sure to test them. Are they easy to use? Do you like the fluid movements or is something a bit off? Is there something you would change if possible? All of our website designs at Crawford and O’Brien are unique and are the easiest to use in the industry. These designs will help the customer remember you and bring more people through the door by creating an easy user experience.
Does the company have experience with privacy and other dental related issues?
As a dental practice, you must maintain a confidential space for your customers. Make sure that you perform a quick background check to see if this company has had issues with security in the past. Your customers trust you to take care of their information, and with Crawford and O’Brien, this is possible.