These dental marketing actions are taken for all of our dental clients, and for just one of our clients, “100 new patients” were acquired in just over nine months.
This article deals with the art of exponentially increasing your area of influence. Even though it may sound like a hoax at first, the numbers stated in the title of this web page have merit in their claims. All of this is due to the incredible power of the internet and how it has managed to completely turn our lives around. We at Crawford and O’Brien have been in the business of boosting the online credibility of dental practitioners for several years now. We have, thus, utilized our experience and expertise in the field to shortlist 7 business strategies that you can easily follow to gain a bunch of new patients in no time at all. Discussed below in the order of their decreasing effectiveness are these 7 priceless methods.
In today’s market, you must have a strong internet marketing campaign to bring in new patients and crush your competition. Many people use the Internet to search for local services like dentists. A weak online presence will result in the loss of a huge pool of potential patients. However, a rudimentary website isn’t enough to generate a steady stream of new clients. Instead, a website that engages prospective customers, since most people only stay on any given website for 10 seconds before deciding to act on something that interests them. Before customers even reach that decision point, let us help you lead them reach your site through several smart and targeted marketing efforts, like the following:
1 – CREATE DIRECT RESPONSE OFFERS
The first thing that you can do to effectively and swiftly increase your clientele is to create and send direct response offers. The purpose of these offers is to acquaint potential clients with your product and make sure that they remember the name of your dental practice. What’s truly unique about this method is that it doesn’t rely one bit on the method of delivery that you choose. For example, you can opt for a humble door-to-door meet and greet style distribution of your response offers or you can just as well ask your mail carrier to deliver a bunch of your response offers to a particular neighborhood. This increases your chances of getting new patients into your practice more than you think. Moreover, this is one method that we recommend all of our clients to look into (who wish to bolster their list of customers as quickly and as effortlessly as possible) as it has one of the highest success rates.
Decide on a specific area or demographic for a campaign and create direct mail such as postcards or letters to encourage a visit. Regardless of the delivery method, a direct response offer creates an incentive for an immediate action. Ideally, an offer for a free exam on their first visit or 20% off a teeth whitening will put a smile on their face and turn into an office visit. If the offer is good enough, and you are targeting the right people, it should convert into a positive ROI.
2 –IMPROVE YOUR SOCIAL MEDIA
It goes without saying that most of us are slaves to social media these days. Whether it’s the strangely intoxicating posts on Facebook, hilarious tweets on Twitter, or mesmerizing pictures on Instagram, there is something about social media that this current generation of youngsters can’t get enough of. Thus, this is an environment that is always packed full of potential clients. All you need to do is establish a sound business module and stick to it no matter what. If your marketing strategy is as witty as possible, you shall see your number of clients increasing every day. That is the remarkable power of social media.
Social media has become a major tool in any marketing campaign, but you need more than just a profile on all the popular sites. A good social media campaign begins with a profile on all the major social media sites, such as Facebook, Twitter, Pinterest, and YouTube. Integrating social media into your website can help keep customers up to date, as well as allowing you to continually engage with them. Posting quality content, which can include a range of information from posts about your practice to general industry news, will emphasize your commitment and reinforce your qualifications by showing you know your stuff.
For example, the best Facebook posts include a picture and just enough information to elicit a response from the reader. Figuring out the types of information and content your target audience enjoys will result in more “likes,” and an increase in the likelihood that they will share those posts to their personal networks.
Additionally, social media sites make it very easy to target ads to a particular demographic. By taking advantage of this vehicle of advertising, you can reach out to the people that will most likely act on something you post; which will make the most out of your advertising and marketing budget.
3 – START BLOGGING
Having a blog on your website is another great way to generate new patients. Regular blogging adds high quality, unique content to your site on a continual basis. Each blog post can be optimized for search engine optimization (SEO), meaning keywords in your posts will result in your website being one of the top returns from internet searches. Additionally, a blog can be integrated into your social media sites to keep those sites alive with new content.
Blogging is an art form that has seen a meteoric rise in its popularity in recent years. There’s a reason many top-tier websites pay a hefty chunk of their budget to online bloggers. This mainly has to do with the fact that if a web page maintains a popular blog, there is a chance that its SEO ranking will keep on increasing with every click on it. Dental practitioners who cannot afford to hire professional bloggers can start blogging about their business themselves and still reap the benefits of the orthodox method.
A well written, interesting blog will help bring users to your site which could lead to them visiting your practice for all of their dental needs. Blog posts about dental hygiene tips, an explanation of various dental procedures, interesting facts about dental procedures, and news about new technological advances are some interesting options for topics. You can also include personalized information about your practice, dentists, and hygienists.
4 – IMPROVE YOUR SEO
Search engine optimization (SEO) is the present and future of online marketing. No other factor on this list can make or break your organization’s online presence like your SEO ranking.
Search Engine Optimization (SEO) is the backbone of any Internet marketing campaign. In order to be found by potential customers, your website must rank very highly on all the search engines, such as Google, Bing, and Yahoo. Most people never look past the first page of a search result, so if you are not on the first page, you might as well be invisible.
Thus, to be noticed online, you must make sure that your web page is available at the top of the first page of these search results. One way of doing just that is by increasing your website’s SEO ranking.
By having a website optimized for search engines, your site will be one of the first results a potential customer sees. Keywords, metadata, and coding that make it easy for search engines to find your site, all work together to build a strong ranking. Additionally, having other websites link to yours will improve your SEO. For dental practices, a strong local SEO is important since most customers are from the geographical area around your practice.
5 – GOOGLE ADWORDS PPC
Advertising is integral to marketing, but you can too often find yourself advertising in the wrong locations and wasting your money. Google Adwords Pay Per Click (PPC) will get you noticed by many people without breaking your marketing budget.
Google AdWords Pay Per Click is the go-to choice of many dental practitioners. This is mainly due to the fact that regardless of whether people click on your web page or not, it will enjoy the first place on the first page of the search engine results. This means that many people will click on your web page to check it out. What’s truly remarkable about Google AdWords PPC is that organizations or individuals who use this service only have to pay if they receive a visitor on their web page.
PPC prevents unwanted costs by charging users only when the ad is actually clicked. There are many services out there that offer PPC advertising services. However, Google Adwords is one of the biggest networks, giving you a large reach at reasonable prices.
6 – HIGHLIGHT CUSTOMER REVIEWS
The next thing that you can do to boost your online presence is to make sure that your web page has a few glistening reviews from happily satisfied customers. This makes unsure, potential clients feel like they can trust your brand name and they will more often than not choose to do business with you.
When people look for a new dentist, the most important things they look for are customer reviews and testimonials. Many people don’t like going to the dentist or are even afraid. Accommodation, timeliness, and the performance of high quality procedures, like root canals and cosmetic dentistry, are key factors that prospective patients are going to look to reviews to validate.
You should ask your satisfied customers to go to sites like Yelp and Google+ to write their positive review and testimonial. Not only will this help potential patients feel secure in coming to your practice, it will also help improve your SEO. Having many reviews on these sites increases your SEO rankings and provides more than one place for you to be found on the internet.
7 – COMPETITIONS AND OFFERS
Everyone on this planet loves winning freebies. Thus, you can take an advantage of this basic human instinct and announce competitions and offers with lucrative deals. Should your clients play ball, you will receive a significant push in your SEO ranking and will be promoted more often in the future.
Competitions are a fun way to bring in new patients. You can offer goods or services as a reward for a particular competition, like achieving a specific number of likes on Facebook. This will inspire people to take action. Social media sites like Facebook and Twitter are great places to offer special deals for dental procedures. Everyone loves getting a discount, and they’re a great incentive for a first visit without costing your practice very much.
With a cohesive Internet marketing campaign that includes these seven features, you can tap into the huge pool of potential online customers and further grow your business. Let us help you implement these ideas or ones that are fairly similar to help you see new patients at your front door. Don’t waste your time on marketing strategies and methods that aren’t generating new patients. We can help you get started on these marketing tools right away with one simple click right here. There’s nothing to lose, so why not just take us up on an offer from a hassle free strategy session.
TAKE A LOOK AT A CASE STUDY
CLIENTS ARE SAYING
I am so happy I chose Crawford & O’Brien to revitalize my old, tired website and SEO. I get compliments all the time from new patients. I got a 61% increase in patients and a 99% increase in production.
I was working with Crawford & O’Brien because they provide amazing results unlike anything I’ve seen by a dental marketing agency. I often get over 100 leads in any given month from their marketing.
These guys are the best decision I made. In the last year, they have increased my company’s revenues over 81%. I couldn’t recommend them more. They do things for me I’ve never heard of from other agencies.
Within 2 weeks, I had a new website on the first page of Google, and I was getting new patients the very first week of using them. Everything they do has a high ROI, and I am now have more money coming in than money spent.
Here’s the deal about marketing. You have to pay to play, you have to measure and track, and you have to remember that the return on investment comes from a few contacts that are ready. We are trying to create a marketing funnel that filters a large number of “interested people” down to a few that are ready. It turns out that Facebook marketing is a good tool for this. The team at Crawford & O’Brien has put together a campaign for us that combines SEO, PPC, and Facebook. We believe that these are critical components of an online marketing presence. We were recently able to close a large case that came to us from our Facebook marketing. The patient prepaid $36K. I will take that return!”