5 SEO Dental Tips to Consider

5 SEO Dental Tips to Consider

The present and future is the internet; globally, people solely rely on the internet for their everyday needs, from shopping to the news or just simply finding family dentists around their area, it’s a powerful tool. While every dental practice strives to have as much business as possible; if your practice is not optimized for SEO, your business can easily get lost in the search rankings and you will lose out on a lot of business. Most people don’t realize the importance of SEO; SEO is the key to a successful and growing business. Don’t know where to start? Here are 5 simple dental SEO tips to get you started:

1) Use local keywords to optimize your website

Optimize your website by using specific “niche” keywords for SEO – this technique is an effective way to gain a higher organic ranking in search results and will expose you to the right audience. Avoid using broad keywords like, “dentist,” and instead use keywords that fit your niche.

2) Make use of local directories

Take advantage of local listing websites such as Google Local, Bing Places and Yahoo Local, which allow you to build profiles for your business that appear in search engine results when someone looks for your business locally.

3) Be active on social media

Social media is powerful and every business should be on it. It’s a great way to drive traffic to your site, but also another way to add your website link for new and current patients to find when searching for dentists in his/her area. Just pick one or two social media platforms that you think is the most beneficial for your business.

4) Start making YouTube videos

Videos are making a comeback this year and are the next big thing. YouTube is the best place to start, and while videos have less competition, they tend to rank higher in the results of a Google, Bing or Yahoo search. Create how-to videos for your business and reposting it on your other social media pages to boost your SEO.

5) Invest and hire a SEO company

While you should give it a go for yourself first, it might take a load off your shoulders if you decide to hire a SEO expert to help you instead. SEO takes time and patience, and it must be done right for it to actually work.

It’s never too late to start optimizing your website with SEO for Dentist. Take these dental SEO tips to get you started, and before you know it, your business might be the next high-ranked on Google in no time!


Crawford and O’Brien is a digital marketing agency for dentists that is disrupting the dental marketing industry. Besides being 2 years ahead of competitors and offering services most dentists and marketers have never heard of (like SBO), Crawford and O’Brien is known most for doing amazing SEO (search engine optimization) and PPC (pay-per-click) campaigns as well as other digital marketing services like web development, conversion optimization, lead generation, and consulting for dentists.