4 SEO Strategies for Dentists That Actually Work

With the competition today, it is no surprise why many businesses are always on the lookout for the best marketing strategies. They consider social media, offer incentives, take advantage of print advertising, and even promote on television. Although there is nothing wrong with these strategies, it is worth noting that when you are on a dental industry, patients always begin their search on Google.  

With that in mind, it also helps to have an excellent digital marketing strategy, which includes SEO for dentists, so that your name or business gets found on search results. Here are SEO strategies you can use, which have been proven and tested effective by many businesses.

1. Keyword Research

When it comes to SEO strategies, you should never underestimate the power of keyword research. If you do this, you are taking into consideration some important factors, such as your competition, target market, and your target keywords. Of course, keyword research can be very easy. There are plenty of tools out there, which you can use for free to find relevant and useful search terms. Google Analytics, Ubersuggest.io, and Google Webmasters are among these tools.

The aim of keyword research is not to be known because of the most competitive keywords. Rather, choose those that will help you reach your target market and generate more traffic. Use location-specific keywords like “New York dentist” or “Los Angeles dental clinic”. It should target patients, who are looking for dental services in your area.

2. On-Page Optimization

A website is comprised of lots of pages. Each of them can be viewed using different devices, such as smartphones and laptops. But the device doesn’t matter a lot. In your SEO for dentist strategy, what’s important is that every page is properly optimized to make it aesthetically neat on various devices.

To optimize your pages, you have to make sure there is a title tag with the core keywords at the beginning. The title tag should also be around 50 to 60 characters only.

3. Internal and External Links

Whenever you create content for the pages on your website, you should reference the important points you mentioned. For example, if there is a certain point in your content that you think is explained further in another article, then supply a link. Then again, be sure you are linking to an authoritative site. By doing that, your readers will know that you are very much aware of the experts in your field.

4. Produce Service Targeted Content

In the world of SEO, you have to understand that search engines will not rank your website as a whole, but by individual pages. For example, if you do a quick search on Google for “best family dentist in Boca Raton”, the pages wherein you mentioned about the search terms are more likely to show up and not the homepage.

Yet, when writing content for your website, make sure it is 100% original and in depth. It has to be very informative to prove you are also an expert in the field. If you are a dentist, then it would be great if you can write articles that may answer the questions of your patients. Some examples are:

  • How does teeth whitening services work?

  • What chemicals are used in the process?

  • Will these services damage my teeth?

  • Does it hurt?

  • How long will it take?

SEO for dentists is a long and interesting topic. Hopefully, with these 4 strategies we outlined, you will be able to make your name visible on search engine results and generate better revenue.


Crawford and O’Brien is a digital marketing agency for dentists that is disrupting the dental marketing industry. Besides being 2 years ahead of competitors and offering services most dentists and marketers have never heard of (like SBO), Crawford and O’Brien is known most for doing amazing SEO (search engine optimization) and PPC (pay-per-click) campaigns as well as other digital marketing services like web development, conversion optimization, lead generation, and consulting for dentists.