4 Important Things to Remember When Taking Your Dental Practice on Facebook

4 Important Things to Remember When Taking Your Dental Practice on Facebook

You have already taken your dental practice on Facebook, but you don’t know what exactly to do. You have researched the best strategies that apply to your profession. You have also prepared a lot of online and offline marketing plans. But do you think you have already made the most out of Facebook? We will see. Let’s begin checking the following things.

1. Start with the basics.

Your Facebook page becomes more effective it has all the complete details needed. So, before asking your friends to like and share your page, check if:

  • You have already filled out the “Page Info” section. Do not leave the description part blank.
  • You have a tagline that perfectly describes your practice.
  • You have an enticing cover photo that goes well with your brand.
  • You have a call to action, like a “Message Us” or “Inquire Now” button.

Take note that whenever you make changes on your page, make sure you update the page information as well. It’s the first thing you have to do to be successful in the business.

2. Share something about your practice.

Social media is everything. You can do a lot of things in here – share videos, upload photos, chat with your friends, and even post updates about yourself. So, if your dental practice has a Facebook page, why not share something about it?

Start by sharing images related to your practice. Upload photos of your team members and patients. That way, future patients will know that you mean serious business.

Here’s one useful tip. Visual content is the most effective and top performing posts on social media. Thus, share and upload more photos. Remember, people nowadays are getting more visual.

dental practice

3. Spare a few dollars to reach a wider audience.

Even if you are still starting, you can already build a massive following on social media. However, you might need to spend a few dollars. Well, if that is okay with you, then you can do the following with your budget:

  • Create and run campaigns that aim to get your brand out there and increase conversion rate.
  • Reach out to audiences by location, gender, age, or interests.
  • Modify campaigns based on your budget.
  • Test the effectiveness of ads and campaigns. Check which one yields better ROI.

4. Stay in the loop for new social media techniques and strategies.

There is nothing permanent in this world as change. That applies to Facebook and other social media platforms. Every now and then, the developers of these platforms make changes to cater to the changing needs of their users.

As a dental professional, you can use new features to promote your brand. You can go live whenever you have real-time updates. You can even publish and share informative content related to your profession so that people will look up to you as experts in the industry.

If you truly want to boost your dental practice’s reach, then we encourage you to work on these four things. You never know. Facebook might just be the most powerful marketing tool at your disposal.


Crawford and O’Brien is a digital marketing agency for dentists that is disrupting the dental marketing industry. Besides being 2 years ahead of competitors and offering services most dentists and marketers have never heard of (like SBO), Crawford and O’Brien is known most for doing amazing SEO (search engine optimization) and PPC (pay-per-click) campaigns as well as other digital marketing services like web development, conversion optimization, lead generation, and consulting for dentists.